Total Products under this Category: 150
Last updated: September 01, 2026
Why You Can Trust G2's Software Rankings:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
Highlighted products: VWO Testing, LaunchDarkly, Statsig, AB Tasty, Bloomreach, Agentforce Marketing (formerly Salesforce Marketing Cloud), Omniconvert, and Webflow.
Underlying data: [Grid® JSON](https://www.g2.com/categories/a-b-testing-tools/grids.json?focus%5B%5D=wingify-vwo-testing&focus%5B%5D=launchdarkly&focus%5B%5D=statsig&focus%5B%5D=ab-tasty&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=omniconvert&focus%5B%5D=webflow&segment=all)
We help companies grow by automatically improving a website or product to convert better, retain better, whatever the goal is. We do it in a systematic way, we have a tool that lets us run all changes as tests so we can measure what makes things better or worse.
SARE is an email marketing tool that supports dynamic content and advanced personalization.
Average Rating: 4.1/5.0
Total Reviews: 12
"SARE Review - Best in email marketing."
Rating: 5.0/5.0 stars
— Shanmugapriya M.
Rating: 4.5/5.0 stars
— Harikishan M.
Shoplift is an A/B testing CRO platform purpose-built for Shopify. Quickly launch split tests directly within your theme customizer or let Lift Assist™ auto-build experiments for you. Optimize product pages, product prices, landing pages, themes, and more to boost conversion rate (CRO). Get clear analytics to improve conversions without the hassle. Run any AB test or split test without coding or developer resources. Simplify conversion optimization, understand shopper behavior, and maximize your store's revenue with Shoplift. - A/B test product pages, landing pages, collections, homepage, prices, and search - Theme testing for rebrands, navigation optimization, and mini-cart conversion - Audience segmentation & advanced analytics for RPV, AOV, CVR, CTR, and more - Lift Assist auto-creates branded, pixel-perfect split tests—no coding needed - Fast, seamless AB tests with optimized page speeds and zero page flicker
Are you doing A/B testing for your landing pages? Do you want to know what landing page works best for your clients? Are you struggling with opening and closing campaigns? If yes, then you need sortexpress - a live A/B testing A.I. that knows what page to show to your new visitor before they enter your site. This way, you can have higher engagement, higher conversion rate, and lower lead cost. With every entrance of a new client, sortexpress A.I. knows what page to display based on previous conversions of other customers. It learns from the device, location, browser, operation system, and many other parameters. Sortexpress works for clients of e-commerce, affiliates, marketing experts, small and large businesses, and many others. It only takes 5 minutes to integrate sortexpress with your website. Just click play and relax. Let sortexpress A.I. do the work for you and deliver the right message to the right client.
Split Hero is a fast, easy and effective solution for A/B testing your WordPress website.
Surface is an optimization layer for teams who want to keep their web stack clean. It runs on the pages you already build and host yourself in any custom stack, or any CMS, through a single snippet. Once installed, Surface generates new variants in your brand voice, tests them against live traffic, and continuously routes more traffic to the versions that convert best. It keeps learning, and you stop leaking conversion. We don't force you to build inside a proprietary builder, and high-level optimization is not gated behind an expensive tier. You keep your stack. Surface optimizes it. Free tier includes one Surface and full site conversion and SEO analysis. Pro is $79.99/mo for up to 5 concurrent tests.
Surface is an optimization layer for teams who want to keep their web stack clean. It runs on the pages you already build and host yourself in any custom stack, or any CMS, through a single snippet. Once installed, Surface generates new variants in your brand voice, tests them against live traffic, and continuously routes more traffic to the versions that convert best. It keeps learning, and you stop leaking conversion. We don't force you to build inside a proprietary builder, and high-level optimization is not gated behind an expensive tier. You keep your stack. Surface optimizes it. Free tier includes one Surface and full site conversion and SEO analysis. Pro is $79.99/mo for up to 5 concurrent tests.
TESAF is professional-grade ECU testing software for vehicle network validation, available as a cross-platform desktop application for Windows, Linux, and macOS. It integrates CAN bus analysis, diagnostics, hardware-in-the-loop simulation, and Python-based test automation, supporting protocols like CAN, CAN-FD, LIN, FlexRay, Ethernet, DoIP, UDS, OBD-II, J1939, SOME-IP, and XCP. TESAF decodes DBC, ARXML, LDF, and FIBEX files without extra licenses. TESAF processes over ten thousand frames per second per channel with sub-millisecond latency using a lock-free, zero-copy architecture. Its Python engine enables scripting, signal monitoring, and regression testing. Hardware-in-the-loop features include nanosecond timestamps, TIMESYNC protocol, multi-channel injection, and fault simulation. Manual tools offer trace views, signal alerts, and UDS diagnostics. Log replay supports BLF, MF4, and JSON formats for regression testing and fault reproduction.
ThumbHD is a thumbnail analysis and optimization tool for YouTube creators. It downloads HD, 1080p, and 4K thumbnails directly from source servers without login credentials. The platform analyzes contrast, color, brightness, composition safety zones, and mobile visibility to help creators optimize visuals before publishing. Key features include a contrast analyzer for subject-background clarity, a brightness tool for mobile legibility, and a blur detector to identify motion blur and sharpness issues. A safe zone checker ensures critical elements avoid YouTube overlays, while a preview simulator shows thumbnails across devices. An AI heatmap predicts viewer attention, and a click-through rate analyzer estimates performance. Additional tools include A/B testing, a color analyzer, a file compressor, a WebP converter, a cropper for 1280x720 dimensions, and a title analyzer. For Shorts creators, it supports 9:16 thumbnails and monetization checks.
Privacy-friendly AB testing platform with no-code visual editor.
VariFlask is AI-powered A/B testing software that automates optimization workflows from idea generation to analysis. Using visual analysis and natural language processing, it evaluates website content, layout, and user flow, generating prioritized test hypotheses based on proven conversion patterns and competitor data. Integrated with Google Analytics 4 and Google Search Console, VariFlask extracts signals to inform pre-built test ideas with variants, goals, and tracking. Tests launch with one click, requiring no developer input. Viewport-accurate tracking ensures impressions are counted only when changed elements enter a visitor's viewport, delivering cleaner data and faster statistical significance. Results are presented in plain English, translating Bayesian analysis into clear winner declarations. The Continuous Loops feature runs champion-challenger rounds, promoting winners only after meeting strict thresholds. Loops pause after three inconclusive rounds to conserve resources.
