50+ Effective Video Marketing Statistics For Growth in 2024

Lights, camera, upload.

Brands can no longer achieve audience engagement simply through text and email. The world today uses various rich media applications to capture customer attention and strengthen brand positioning.

Video marketing has slowly become the pillar of visual marketing. The industry continues to grow at a massive scale, with businesses of all sizes budgeting for video campaigns. Videos are an integral part of any marketing strategy and continue to reap revenue and build digital communities.

As fun as they may be to watch, videos require careful planning and strategizing to achieve their marketing goals. Video software enables marketers to produce high-quality videos that move buyers down the funnel.

If you don’t currently leverage video marketing, these 40 video marketing statistics will prove why you should start now.

Video marketing statistics

Video marketing helps brands reach a wider audience. It increases audience engagement online and improves the customer experience by educating viewers about the product or service.

As marketers look for new ways to attract customers and retain existing users, videos remain the best way to tell compelling stories. 

Take a look at the following video marketing statistics that prove the business importance of videos and the trust marketers place in visual aids.

• 86% of businesses utilize videos as a marketing tool.

• Videos on social media get 12 times more shared than text and images combined.
• Marketers using video marketing made revenue 49% faster than organizations not using video marketing.
• 52% of marketers say that video is a tool to build trust between the brand and its customers.

• Marketers land 66% more qualified leads through video marketing.
• Adding a video on the website’s landing page can increase conversion by 18%.

• 54% of video consumers want to see video content from their favorite brands.
• More than 78% of viewers consume video content every week, and 55% of them engage every day.
• 75% of video marketers have used artificial intelligence (AI) to help them create video content. 

Video consumption statistics

People love watching videos, regardless of their age. From music videos to ad campaigns, marketers can leverage video content to raise awareness of their brand.

Additionally, the number of global internet users is ever-increasing, guaranteeing visibility for businesses that invest in video marketing strategies.

• 33.33% of all online activity is video consumption.
• Every week, people spend 18 hours watching videos online.
• 98% of the viewers watch videos explaining the product or service.

• More than 75% of videos are consumed via mobile devices.
• Videos that lasted 90 seconds or less had a retention rate of 50%.
• 92% of the videos viewed from mobile devices are shared with others.

Video production statistics

While it may be relatively simple to create a video, the ones that resonate most with audiences balance clarity, relevance, and duration. Video editing software is a popular tool businesses use to produce high-quality and engaging videos.

• 35% of video marketing content is made from scratch.
• 48% of marketers use a combination of pre-made templates.
• 81% of marketers say music enhances video engagement.
• 66% of video marketers use voiceovers in their content.

• 39% of marketers produce videos in-house.
• 38% of videos are created using smartphone apps.
• Anywhere between $100 to $1,000 is spent on videos by companies.
• 64% of videos have captions.

Video marketing statistics for social media

From stories and reels to long-form videos, social media channels have it all. Most businesses already recognize the importance of a social presence, but only some have cracked the code by moving customers down the funnel on social media. 

When planning a social media strategy, it’s important to identify where your target audience is most likely to view your content, as well as the goals you’re trying to achieve on social platforms.

• Social media videos are viewed 48% more than other platforms.
• 17% of companies incorporate live videos into their social media marketing strategy.
• YouTube is preferred by 88% of marketers for uploading videos.
• 16% of social media users prefer watching vlogs to research products.

• 62% of search results on Google include videos, of which 80% are from YouTube.
• People consuming videos on YouTube through their mobile devices pay two times more attention to the content than television viewers.

• More than 8 billion videos are viewed on Facebook daily.
• Facebook video ads are used by more than 73% of marketers to promote their products or services.
• The conversion rate is highest for Facebook video ads with a duration of 16 to 20 seconds.
• 58% of Instagram users feel more connected to a brand after watching their Instagram story.
• 38% of marketers create video content for LinkedIn, out of which 75% claim it was a success.

Video marketing statistics on ad spending

As digital behavior evolves, video advertising grows rapidly as one of the most effective tools for customer engagement and conversion. 

• Video ad spending is expected to reach $456 billion by 2025.
• Every year, marketers are increasing the budget for video marketing by 25%.
• Marketers achieved a 34% higher conversion rate by including video content in their marketing campaigns.
• Adding video content on full-page ads can increase engagement by 22%.
• Advanced video analytics software is used by 35% of businesses to measure the performance of their video content.

Hop on the video bandwagon today

Video marketing is an effective way to expand audience reach, build brand awareness, increase sales, and stay in touch with industry trends. 

Video marketing is the present and future of modern marketing. It owes its success to the diverse ways it can be used and personalized by businesses. Start planning and implementing your video marketing strategy to gain that competitive edge you have been looking to achieve all along.

Want to learn more about video marketing? Explore ways to play around with video formats with the best video content creation software.