Marketing Automation

July 7, 2020
Clara F.
CF
by Clara Flaherty
Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. This page is a place for all discussions related to Marketing automation.

Popular Marketing Automation Software Questions Discussions
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I have a hard time segmenting based on recency of opens. For example, how do I segment customers who haven’t opened an email in the last 6 months?

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