Data Analytics/Bi Discussions

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The requirements I am looking for in the analytics and reporting tool are as follows: Required Integrations: • Google Analytics/GA4 • Google Ads • Facebook Insights • Facebook Ads • Instagram Insights • LinkedIn • LinkedIn Ads • YouTube • Google My Business • Active Campaign* • Woo... Read more
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Everyone knows the basic marketing metrics to track; impressions, click thru rate, ROI, or Net Promoter Score. What are some heady metrics that you track in your martech stack? Little known metrics that make a difference? Are you measuring sentiment analysis, content engagement + brand lift,... Read more
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G2

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