ZEFR is a company that specializes in brand suitability and contextual advertising solutions for content on digital platforms. By leveraging machine learning and artificial intelligence, ZEFR helps brands ensure their advertisements are placed in appropriate contexts and aligned with specific brand guidelines. The company provides insights and analysis to optimize advertising strategies and protect brand integrity across platforms like YouTube and TikTok. With a strong focus on brand safety, ZEFR assists advertisers in making data-driven decisions to enhance the performance and effectiveness of their digital campaigns.