User-friendly platform with a wide range of pre-built, customizable experiences Seamless integration with CRM and email marketing platforms Built-in features to support data cleanliness, validation, and quality control

In today’s experience-driven economy, next-generation personalization isn’t a luxury—it’s a competitive imperative. Platforms like Wyng are at the forefront of this shift, enabling brands to go beyond surface-level targeting and tap into the power of zero-party data—preferences, intentions, and motivations shared willingly by customers. As SVP of Global Marketing, I'm responsible for Collette's holistic marketing strategy - both offline and digital. Wyng is a core part of our ecosystem, and its consent-based approach not only builds trust but unlocks rich signals that, when activated in real time, transform static journeys into dynamic, hyper-relevant experiences. This easy-to-use platform gives us the ability as marketers to respond instantly to these signals—across every channel—driving measurable lifts in engagement, conversion, and retention. The future belongs to brands that can not only collect the right data, but orchestrate meaningful, moment-driven personalization at scale.

Ability to meet all our requests Ability to build exactly what we had wanted Tracking functionality