Wunderman Thompson Commerce

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Wunderman Thompson Commerce is a global eCommerce consultancy dedicated to inspiring growth for ambitious brands. By integrating strategic clarity, technical expertise, and creative innovation, they develop and implement comprehensive commerce strategies that drive customer engagement and sales across multiple channels. With a team of over 1,500 commerce specialists in more than 20 offices worldwide, Wunderman Thompson Commerce offers end-to-end solutions tailored to the unique needs of each client. Key Features and Functionality: - Comprehensive Commerce Solutions: From proposition design and platform selection to experience design and architectural oversight, they provide a full spectrum of services to build and optimize eCommerce platforms. - Technology Integration: Expertise in integrating leading commerce platforms such as Adobe/Magento, Salesforce, SAP, HCL Technologies, Shopify, and Intershop, ensuring seamless operation across various systems. - Social Commerce Capabilities: Deployment of end-to-end social commerce solutions, including proprietary middleware like 'The Connector,' to facilitate frictionless purchasing experiences on social platforms. - Customer Experience Enhancement: Utilization of data-driven insights to design omnichannel strategies that enhance customer engagement and satisfaction. - Continuous Optimization: Implementation of frameworks for ongoing performance analysis and improvement, leading to increased conversion rates and customer retention. Primary Value and Solutions Provided: Wunderman Thompson Commerce addresses the challenges businesses face in the rapidly evolving digital marketplace by offering tailored eCommerce strategies that drive growth and customer engagement. Their comprehensive approach ensures that clients can effectively navigate the complexities of digital commerce, from technology integration to customer experience optimization. By leveraging their extensive expertise and innovative solutions, Wunderman Thompson Commerce empowers brands to stay competitive and achieve sustained success in the digital economy.

Wunderman Thompson

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Wunderman Thompson was a global creative, data, and technology agency dedicated to inspiring growth for ambitious brands. Formed in 2018 through the merger of Wunderman and J. Walter Thompson, the agency combined creative storytelling with deep expertise in data and technology to deliver end-to-end solutions across the entire brand and customer experience. With a presence in 90 markets and a team of over 20,000 professionals, Wunderman Thompson offered services in communications, commerce, consultancy, customer relationship management , customer experience , data analysis, production, and technology. In October 2023, WPP announced the merger of Wunderman Thompson with VMLY&R to form VML, a new global agency. Key Features and Functionality: - Integrated Services: Provided a comprehensive suite of services, including creative development, data analytics, technology solutions, and strategic consulting, ensuring a cohesive approach to brand growth. - Global Reach: Operated in 90 markets with a diverse team of over 20,000 experts, enabling the delivery of localized and culturally relevant campaigns. - End-to-End Solutions: Offered expertise across the entire customer journey, encompassing communications, commerce, consultancy, CRM, CX, data, production, and technology. - Innovative Platforms: Launched proprietary platforms like Inspire, which explored brand inspiration and consumer motivations, culminating in the annual Inspire Score Top 100 Most Inspiring Brands in the World. Primary Value and Solutions: Wunderman Thompson's primary value lay in its ability to seamlessly integrate creativity, data, and technology to drive brand growth. By offering end-to-end solutions, the agency addressed the complexities of modern marketing, enabling brands to navigate rising consumer expectations and disruptive technologies effectively. Their global presence and diverse expertise allowed them to deliver innovative, culturally resonant campaigns that fostered meaningful connections between brands and their audiences.