Wrap2Earn

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Wrap2Earn is a technology-driven out-of-home media platform that connects advertisers with cab drivers to create cost-effective and high-impact on-vehicle advertising campaigns. By transforming cabs into moving billboards, Wrap2Earn enables brands to reach a diverse urban audience across multiple cities in India. Since its inception in 2017, the company has collaborated with over 55 advertisers, branding more than 10,000 cabs across 16 Tier 1 and Tier 2 cities nationwide. Key Features and Functionality: - Comprehensive Cab Branding Options: Offers various branding solutions, including four-door wraps, partial wraps, and full cab wraps, allowing advertisers to choose the level of exposure that best suits their campaign objectives. - Extensive Reach and Visibility: Branded cabs travel over 150 kilometers daily, ensuring widespread exposure and connecting brands with potential customers across diverse demographics. - Cost-Effective Advertising: Provides a more affordable alternative to traditional OOH media. For the cost of a single static billboard in key metro cities, advertisers can brand up to 200 cabs for an entire month, maximizing impressions and return on investment. - Real-Time Analytics Dashboard: Equips clients with an online dashboard to monitor campaign performance in real-time, offering insights into kilometers driven, impressions gained, and tamper-proof audits throughout the campaign duration. - In-Car Activation and Sampling: Collaborates with clients to execute internal car activation and sampling campaigns, leveraging the undivided attention of passengers during transit to enhance engagement. Primary Value and User Solutions: Wrap2Earn bridges the gap between traditional OOH and digital advertising by offering measurable, transparent, and dynamic on-vehicle campaigns. Advertisers benefit from increased brand visibility, cost efficiency, and actionable insights, while cab drivers gain an opportunity to supplement their income through advertising revenue. This symbiotic model creates a win-win situation, empowering brands to effectively tell their stories and drivers to monetize their daily routes.