Woobi

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Woobi was an award-winning in-game programmatic advertising platform that provided brands, advertisers, publishers, and app developers with innovative solutions to engage users through non-intrusive, contextually relevant advertisements integrated seamlessly into gameplay. By leveraging machine learning algorithms and user profiling, Woobi's technology identified optimal moments within a game to display ads, ensuring high-quality engagement and enhancing the overall user experience. Key Features and Functionality: - Dynamic Mindset Advertising : Utilized machine learning to predict when users were most receptive to ads, delivering content that aligned with their interaction patterns and preferences. - Programmatic Video Advertising: Offered a real-time bidding exchange, enabling advertisers to access premium in-game inventory across various platforms, including desktop, social, in-app, and mobile web. - Cross-Platform Integration: Supported seamless integration across multiple gaming platforms, ensuring a consistent and engaging advertising experience for users. - User Profiling and Targeting: Employed advanced user profiling techniques to deliver personalized ad content based on demographics, geolocation, device type, and contextual relevance. Primary Value and Solutions Provided: Woobi addressed the challenge of engaging non-paying users in free-to-play games by integrating value-exchange advertising directly into the gameplay. This approach allowed developers to monetize their games without disrupting the user experience, leading to longer game sessions and increased user lifetime value. For advertisers, Woobi's platform offered access to a vast and engaged gaming audience, ensuring high-quality engagement and improved brand exposure. By delivering ads at moments when users were most receptive, Woobi enhanced the effectiveness of advertising campaigns and fostered positive brand associations.