WinChannel is a provider of innovative and integrated information management solutions tailored for fast-moving consumer goods companies. Established in 2000 and headquartered in Beijing's Zhongguancun High-tech Park, the company has expanded its presence with offices in Shanghai, Guangzhou, Xiamen, and Singapore. With a workforce of nearly 2,000 employees, WinChannel has successfully served close to 100 reputable FMCG clients, including Fortune 500 companies and medium-sized manufacturers across various industries such as food and beverage, pharmaceuticals, personal care, cosmetics, mobile telecommunications, and sports apparel.
Key Features and Functionality:
- winDMS : Enables FMCG companies to track distributor transaction data, gain visibility into product flow across sales channels, monitor trade inventory, and capture market trends promptly. It is compatible with various ERP systems, supports fast implementation on a large scale, and integrates seamlessly with existing systems.
- winSFA : A mobile sales force management system that standardizes sales call processes, improves efficiency, and collects data from retail outlets. It supports multiple mobile operating systems, offers a user-friendly interface, and includes comprehensive functional modules for both front and back ends.
- winPMM : Manages and optimizes the performance of promoters and merchandisers, ensuring effective execution of in-market activities.
- winConnect : Provides a 400-toll-free call center and dedicated service teams to handle project delivery, system roll-out, post-implementation support, and ongoing system operations. It offers remote support capabilities and well-established procedures for incident tracking and resolution.
Primary Value and Solutions:
WinChannel's solutions address the challenges of inefficient data tracking in distribution channels, in-market activities, supply chain, and sales force management. By integrating business information across various levels—from channel dealers to terminal stores and supply chains—the company enhances market responsiveness and decision-making efficiency. This comprehensive approach empowers FMCG companies to optimize channel inventory, streamline sales processes, and improve overall sales efficiency.