Tyroo

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Tyroo is a leading ad-tech platform specializing in growth marketing across the Asia-Pacific region. Established in 2006, Tyroo offers full-funnel advertising solutions, enabling brands and publishers to effectively enter and scale in emerging markets. With a presence in over 15 countries, including India, Singapore, Malaysia, and Indonesia, Tyroo delivers more than 20 billion ads monthly, reaching a vast audience of over 1 billion consumers. Key Features and Functionality: - Comprehensive Advertising Solutions: Tyroo provides a range of services, including Cost Per Lead, Cost Per Acquisition, Retargeting, and Pay Per Call, catering to diverse marketing needs. - Advanced Technology Platforms: The company offers no/low-code solutions for easy campaign management, allowing advertisers to create, analyze, and optimize campaigns efficiently. - Strategic Partnerships: Tyroo collaborates with major brands like Snapchat, Pinterest, Activision Blizzard Media, Outbrain, and LG Ads to enhance its service offerings and expand market reach. - Data-Driven Insights: Leveraging vast consumer, channel, and category data, Tyroo uncovers hidden value to enable intelligent growth and competitive advantage for its clients. Primary Value and User Solutions: Tyroo empowers brands and publishers to navigate and succeed in the complex APAC digital landscape by providing tailored advertising solutions that drive measurable performance. By offering advanced technology platforms and strategic partnerships, Tyroo enables clients to localize their offerings, innovate with technology, and establish long-term growth. This comprehensive approach addresses challenges such as market entry, audience engagement, and campaign optimization, ensuring sustained revenue growth and enhanced user engagement without compromising the user experience.