Trakken GmbH

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Trakken GmbH, now known as TRKKN, is a leading full-service provider specializing in data-driven marketing solutions. Founded in 2008 and acquired by Omnicom Media Group in 2015, TRKKN has expanded its global presence to 19 markets, including regions in Asia Pacific, the Middle East, and North America. The company offers a comprehensive suite of services encompassing Digital Analytics, Conversion Optimization, Data Science, Marketing Technology, and Cloud-Based marketing solutions. As a certified partner and reseller of the Google Marketing Platform and Google Cloud Platform, TRKKN advises and supports well-known national and international clients in developing and implementing data and marketing strategies centered around the Google Tech Stack. Key Features and Functionality: - Digital Analytics: Implementation and management of analytics tools to monitor and interpret user behavior, providing actionable insights for business growth. - Conversion Optimization: Utilization of A/B and multivariate testing to enhance website performance and increase conversion rates. - Data Science and AI: Application of advanced analytics and artificial intelligence to uncover patterns and predict trends, enabling data-driven decision-making. - Marketing Technology: Integration and optimization of marketing technologies to streamline campaigns and improve customer engagement. - Cloud-Based Solutions: Development of scalable cloud infrastructures to support robust data processing and storage needs. Primary Value and User Solutions: TRKKN empowers businesses to harness the full potential of their data, transforming it into valuable insights that drive strategic decisions and marketing effectiveness. By offering end-to-end support—from conception to implementation—TRKKN enables clients to navigate the complexities of digital marketing, optimize user journeys, and achieve sustainable growth in an increasingly data-centric world.