Touchstorm

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Touchstorm is a tech-enabled services company specializing in building and managing video audiences for some of the world's largest brands. Founded in 2007, Touchstorm leverages a unique blend of marketing expertise and technological innovation to help brands grow their YouTube channels organically, create and execute influencer marketing campaigns, conduct in-depth market research, produce engaging social videos, and manage paid media strategies. Their proprietary platform, Touchstorm DataLabs, utilizes YouTube as a vast focus group, offering brands unparalleled insights into audience behavior and content performance. Headquartered in New York City, Touchstorm is independently owned and certified as a women's business enterprise by the Women's Business Enterprise National Council . Key Features and Functionality: - YouTube Channel Management: Expertise in growing brand channels organically by building engaged audiences. - Influencer Marketing: Identifying and collaborating with suitable influencers to amplify brand reach and engagement. - Market Research: Utilizing tools like Touchstorm DataLabs to analyze YouTube data for consumer insights and competitive analysis. - Content Production: Creating high-quality social videos tailored for online viewing to maximize watch times and discoverability. - Paid Media Management: Optimizing paid media strategies with contextual pre-roll placements and accelerating channel growth through YouTube discovery. Primary Value and Solutions: Touchstorm addresses the challenge brands face in building and maintaining a strong presence on YouTube. By combining data-driven strategies with creative content production, they help brands increase their visibility, engage with their target audiences, and drive business growth. Their comprehensive approach ensures that brands not only reach a wider audience but also foster meaningful connections that translate into long-term success.