AI companies lose enterprise deals they should win. Not because their technology is inferior, because their buyers can't defend them internally.
Think about how enterprise actually buys. A VP finds your AI solution. They're excited. But before any contract gets signed, they have to survive procurement asking "why not the cheaper option?" Finance asking "what's the ROI?" The board asking "why this AI company and not the fifty others?"
If your champion can't answer those questions confidently, you lose. Not because of your product — because of your narrative.
ThoughtCred fixes this.
We're a Narrative Intelligence company for AI companies selling to enterprise. We build two things:
1. Narrative Architecture — the strategic foundation that makes your company defensible. Through deep interviews with your founders and GTM leaders, we extract what you believe about your category, what you see that competitors don't, and why your approach wins. Then we codify it into frameworks, buyer arguments, and the exact language your champion needs to sell you when you're not in the room.
2. Content System — high-velocity deployment that compounds your presence across 6-18 month enterprise buying cycles. Blogs, whitepapers, LinkedIn, case studies. All aligned to your narrative. All reinforcing the same strategic argument at every touchpoint.
The architecture gives your buyer the argument. The content gives them the proof.
We're not a content agency. We're not a positioning consultancy. We build the narrative infrastructure that wins enterprise deals.
Ready to stop losing deals to competitors with better stories?
→ thoughtcred.com