ThinkAnalytics

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ThinkAnalytics is a global leader in AI-driven content discovery, viewer insights, and targeted advertising solutions for the media and entertainment industry. With over two decades of expertise in machine learning and artificial intelligence, ThinkAnalytics empowers service providers, broadcasters, and studios to deliver personalized user experiences, enhance viewer engagement, and maximize monetization opportunities across various platforms. Key Features and Functionality: - AI-Powered Content Discovery: Delivers over 8 billion personalized recommendations daily, supporting super-aggregation across live TV, VOD, catch-up, FAST, and OTT services. - Advanced Search Capabilities: Provides a scalable, multi-language search engine with features like auto-complete and search suggestions, enhancing user experience and content accessibility. - Viewer Insights and Analytics: Harnesses viewer data to fuel content and audience intelligence, enabling A/B testing and informed decision-making. - Targeted Advertising Solutions: Transforms first-party data into real-time audience segments, facilitating advanced addressability and increasing advertising effectiveness. - Content Intelligence: Utilizes AI and granular metadata to unlock hidden value in content libraries, automating content enrichment and curation to boost user engagement. Primary Value and User Solutions: ThinkAnalytics addresses the critical challenges faced by media companies in engaging and retaining viewers. By leveraging AI-driven personalization and deep viewer insights, the platform enhances content discoverability, leading to increased viewing time and reduced churn. Its targeted advertising capabilities enable precise audience segmentation, maximizing ad revenue and effectiveness. Additionally, ThinkAnalytics' solutions streamline content curation and operational workflows, driving efficiency and return on investment for content owners and service providers.