
Insights Pro Qualitative is a video-first, emotion-aware SaaS platform designed to enhance qualitative research methodologies. It enables brands and market research agencies to conduct live online focus groups and one-on-one interviews with greater efficiency, reduced costs, and deeper insights into participants' unstated and unbiased responses. By integrating advanced emotion AI technologies, Insights Pro Qualitative provides a comprehensive understanding of consumer sentiments and behaviors. Key Features and Functionality: - Live Online Focus Groups: Facilitate real-time group discussions with the ability to analyze participants' emotional engagement and responses. - One-on-One Direct Interviews: Conduct individual interviews with live emotion alerts and detailed post-session analysis. - Facial Coding: Detect and interpret facial expressions to assess emotion and engagement levels during interactions. - Speech Transcription: Automatically transcribe conversations, reducing administrative tasks and allowing researchers to focus on insights. - Text Sentiment Analysis: Analyze transcribed text to uncover hidden preferences, dislikes, and emotional tones, identifying key themes and sentiments. - Automated Dashboards: Access session transcripts and visualized data through user-friendly dashboards for efficient analysis. - Global Panel Sourcing Assistance: Obtain support in sourcing diverse participant panels to meet specific research requirements. Primary Value and Problem Solved: Insights Pro Qualitative addresses the challenges of traditional qualitative research by integrating emotion AI technologies, enabling researchers to capture and analyze non-verbal cues and emotional responses that are often overlooked. This leads to a more nuanced understanding of consumer behavior, allowing brands to make informed decisions based on comprehensive insights. The platform's automation of transcription and sentiment analysis streamlines the research process, reducing time and costs associated with manual data handling. By providing real-time emotion and engagement analytics, Insights Pro Qualitative empowers organizations to conduct qualitative research with unprecedented depth and efficiency.

Leverage the power of emotion ai for your market research projects for: 1. Qualitative Research 2. Quantitative Research

A video-first emotionally intelligent Virtual Assistant for B2B Sales teams, that reduces admin tasks & enables sales teams to understand intent & behavior using emotion & engagement cues! Augmented Intelligence to sell smarter!
Thelightbulb is a dynamic tech company focused on leveraging artificial intelligence to enhance business solutions. Specializing in AI-driven analytics and automation technologies, Thelightbulb aims to help clients from various industries optimize their operational efficiency, data management, and decision-making processes. With a client-centric approach, Thelightbulb develops customized solutions tailored to meet unique business needs and challenges, ensuring measurable results and improved performance.