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The Soft Edge

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Congress Plus Advocacy

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Congress Plus Advocacy is a comprehensive, cloud-based platform designed to enhance government relations and advocacy efforts for organizations of all sizes. It empowers users to effectively engage with lawmakers and mobilize supporters at federal, state, and local levels. By integrating various communication tools and management features, Congress Plus Advocacy streamlines the process of influencing public policy and legislative decisions. Key Features and Functionality: - Multi-Channel Communication: Facilitates outreach to legislators and their staff through email, phone, fax, Facebook, and Twitter, ensuring diverse and effective engagement strategies. - Advocate Mobilization: Enables organizations to activate supporters via text messaging for calls to action, with mobile-first tools that recruit and engage advocates at events using SMS keywords. - Legislative Tracking: Provides real-time updates on new legislation, committee hearings, town hall meetings, and staff changes, keeping users informed about relevant developments. - Event and Fly-In Management: Offers tools to plan and manage advocacy events, including fly-ins, with features for scheduling meetings, tracking interactions with lawmakers, and providing attendees with a branded mobile app for up-to-date information. - Data Analysis and Reporting: Includes advanced tracking and filtering tools to identify legislative champions, generate unlimited reports, and perform in-depth analyses to refine advocacy strategies. Primary Value and Solutions Provided: Congress Plus Advocacy addresses the challenges organizations face in effectively communicating with policymakers and mobilizing supporters. By offering an all-in-one platform, it simplifies the complexities of advocacy campaigns, enhances the efficiency of outreach efforts, and provides actionable insights through comprehensive data analysis. This empowers organizations to influence legislation more effectively, build stronger relationships with lawmakers, and achieve their policy objectives.

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HQ Location:
McLean, US

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What is The Soft Edge?

The Soft Edge is an analytical and consulting firm specializing in influence and persuasion metrics. Their primary offering includes the "Power Index," which measures the influence of various public figures, including politicians and other leaders, on social media and other platforms. By evaluating digital presence and communication impact, The Soft Edge provides insights into how individuals and entities can effectively engage their audiences and optimize their messaging strategies.

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