The PPC Doctor

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At The PPC Doctor, we believe in a personal connection with our clients, and therefore, we will only work with a select number of clients at a given time. We do not aspire to be a PPC-factory but instead work to become a long-term partner who helps you achieve your changing organization's goals. Start with the foundation The illustration that we often use to explain our approach to our clients is that of building a house. If you want the house to last, you will first have to lay a strong foundation to build on. This strong business strategy foundation is a solid understanding of your business goals, the value you deliver to the market, and the way the business sets itself apart from competitors. While most companies think about this strategy when creating the business, it is fundamental to revisit and revalidate the strategy as the market and. Build a marketing strategy on top of the business strategy Once it is clear what the business goals of the organization are, a marketing strategy and associated budget can be developed. This includes the development of audience segments and personas, the mapping of products and packages to these audience segments, and the development of the correct pricing mechanisms. Build Campaigns on top of the marketing strategy Once the marketing goals are clear and crisp, we help you build campaign plans with realistic goals that fit into your marketing budget. This includes the selection of channels to reach your marketing objectives and developing a content and messaging strategy for the audience segments that you are targeting.