PACE App

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Do you know who, where, and when your consumers are buying your products? The PACE (Pricing Aligned with Consumer Economics) App is the only way for companies to understand WHO a product’s consumers are, WHERE they are located, and WHEN they can afford the product. This globally applicable product changes the way companies can design their portfolio to maximize value without ignoring profitability. The PACE app allows companies to: • Quantify how much consumers could buy at a given price point, by household income level • Compare this to what they are actually consuming • Make changes to price assumptions to see how the opportunity changes Use-case examples: • Find why sales could grow faster or slower than GDP. Is your consumer base changing dramatically? Car sales in China grew significantly faster than GDP for years. How? • Identify opportunity to unlock untapped consumers. Cell phones in Ethiopia grew at an unprecedented rate in early 2000s. Why? • Optimize price points to access new consumers. Craft beer tapped price-insensitive consumers. Where? PACE integrates seamlessly with TelluBase. This gives global coverage 10 years into the future: • 210 countries • 2,500 cities with more than 300,000 people (sometimes >100,000) • 10,000 subdivisions (states, provinces...)