Reciproci

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Reciproci is a bootstrapped Enterprise SaaS Platform that has been seeded and driven by experienced entrepreneurs with a successful track record of creating growth companies. The core team today has 85 hardcore believers committed to creating solutions for the new marketing battlefront- Customer Experience. Over 600 man years of R&D and product development effort has been invested into the vision to help traditional businesses go Phygital, i.e. to provide “Physical Businesses” a definitive digital edge over their “Born-Digital” rivals. With “Experience Commerce'' as its tagline, Reciproci is an offering for Retailers of goods, information and money around Customer Experience. Through its highly innovative features, Reciproci deeply engages with the customer across all the touchpoints- InStore, Mobile, Web- ultimately seeking to boost a Singular Metric- Customer Life Time Value. “In this new Phygital business world – a world where physical and digital worlds are overlapping, customer experience is an undisputed differentiator for any business. How well has the business met or exceeded these CX expectations can be measured by a single performance metric: Customer LifeTime Value. Why? Because CLTV encompasses everything that a business aspires in a relationship with the customer: Continuity, Growth and Profits and Loyalty” The product uses a combination of exponential technologies like Mobile Backend As A Service, Machine Learning and Gamification Tech. The product has been validated and demonstrable value has been created for large Multi-Brand Retailers, Single Brand Chains in Fashion, F&B, Fitness & Wellness Companies, and the Hospitality industry. Deep connect is built with the customer community through gamified engagement and innovative rewards programs. The product has been validated across the world with successful deployments in Middle East Asia, South East Asia, and India. Encouraged by the success, expansion of footprint to Europe and the USA is afoot now.