Spotlight is a SaaS platform designed to help brands monitor, measure, and optimize their visibility within AI chat platforms like ChatGPT, Google AI overviews, Claude, and Perplexity. It analyzes AI-generated responses to track brand mentions, sentiment, and competitive positioning—offering strategic insights that drive marketing and brand optimization.
Key Features:
Brand Visibility & Sentiment Analysis: Detect brand mentions, classify sentiment, and benchmark performance.
Competitive Benchmarking: Compare your brand against competitors with configurable lists and multi-metric insights.
Multi-Model AI Monitoring: Analyze performance across top LLMs for unbiased, cross-platform insights.
Source & Perception Analysis: Understand which domains influence AI responses and track brand perception traits like “innovative” or “reliable.”
Content Suggestions & SEO Tools: Generate content ideas and audit web pages for SEO performance.
Dynamic Reporting Dashboards: Access rich visualizations and exportable reports for strategic decision-making.