I appreciate how SoMin.ai automates marketing operations like copywriting, social media posting, paid media optimizations, CRM research, performance reporting, and strategy building. I find it very efficient and grounded in its communication generation, and I like how it backs up insights with data. The insights it generates are supported by data, unlike other AI that often hallucinates, which helps me defend the ideas I propose to customers. SoMin.ai also benchmarks competitors' activities well, particularly communication keywords from my briefs. It creates content ideas effectively, and when I combine it with Figma MCP, I can come up with production-ready campaigns five to ten times faster. Their team is very helpful, available day and night to help with problem solving. The initial setup was very easy and completed within a couple of days, and I love that it differentiates us and serves as a 'secret weapon' for winning more business.

Their MCP server - it is super helpful in my agentic workflows.

Onboarded SoMin.ai in March to deepen our agency capabilities in analysing content topics across brands, industries and influencers. It is useful for identifying common narratives, personas whilst using the insights to suggest creative directions in different ad funnels.