I use SoMin.ai for competitor analysis and creative ideation. I really appreciate how accurate and precise the data they gather is, thanks to their close work with Meta/Facebook. The setup was pretty easy since the team provided us with a template for listing competitors and their channels. Their automatic solution for scraping information and turning it into meaningful reports, together with their persona mapping capabilities, is quite valuable as it helps the creative team to ideate newer campaign assets that they haven't considered.