Selmo is a live commerce and social selling system for sellers running broadcasts, posts and direct messages on Facebook, Instagram and TikTok, plus its own mobile app, Selmo, used by over a million buyers. Sellers get a panel for running broadcasts and managing orders across all channels; buyers can watch LIVE streams, take part in auctions and shop on Facebook, Instagram, TikTok or directly in the Selmo app. Orders and stock levels from every channel are tracked in one panel, preventing duplicate or lost sales between platforms.
Core functionality includes automatic order summaries generated after each broadcast, shipping-detail collection, online payment processing, courier label and invoice generation, and integrated Messenger, Facebook and Instagram inboxes for handling customer messages and building new orders from a single tool.
Selmo Pro extends this with AI automation for reservation lists, payment reminders and abandoned-order recovery; simultaneous LIVE broadcasting on Facebook and the Selmo app from one stream; a product-code overlay displayed during live broadcasts; TikTok selling; targeted Facebook ad campaigns via Selmo Marketing; QR-code-based warehouse management with wave packing for batch order fulfillment; an AI assistant that answers repetitive customer questions; role-based employee accounts; sales reporting; and customer segmentation (new buyers, app followers, order-cancellers, blacklist).
Selmo was founded in 2021 in Kraków, Poland, by Filip Szczepanik and Jakub Karyś, and is used by over 1,500 stores across Poland, France, Italy and Portugal.
