A lot of features are available in this single tool which includes rank tracking, content optimization, SEO audits. The best part is that we can do the page-level analysis (micro-level analysis) on how the pages are performing.

Searchmetrics brings together the data and tools we need to optimize our site on a daily basis without much "fluff"

It's basically the combination of all my previous SEO tools into one. Very comprehensive and more than covers all my needs. The Winner and Loser keywords is very practical.