The searchmetrics seo visibility rank is very good overview of the performance of a domain. The best part is, that you can type in every domain you like and instantly see the seo performance of the domain.
I really like the market share analysis from Search Metric. It also shows the keyword group analysis which gives a clear picture of what is the market share of our competitors compared to our site. The in-depth keyword data is of great help to do keyword analysis along with Search volume
The content experience module is amazing! It helps my team to optimize our content to maximize our organic traffic. I feel like this would turn any average content writer into a world-class editor.
We also love the recommendations to help us optimize our landing pages as well as our ever green content.