SaaS Playbook

SaaS Playbook

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Lifecycle email consulting for product-led SaaS companies. We help businesses with 1,000+ daily signups improve trial-to-paid conversion, reduce churn, and drive expansion through behavioral email sequences, segmentation strategy, and structured A/B testing programs. Services include lifecycle audits, onboarding sequence design, activation campaigns, retention programs, and experimentation frameworks. Author of The SaaS Email Marketing Playbook. 13 years in SaaS, 20+ clients. Tools: Customer.io, Iterable, Braze, Intercom, Segment, HubSpot.