RightMarket

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RightMarket is a comprehensive brand security platform designed to help organizations, particularly not-for-profits, maintain consistent and compliant branding across all communications. By automating brand governance, RightMarket empowers teams to create materials confidently without compromising creativity or compliance. Key Features and Functionality: - Tone of Voice Assistant: Guides users to adopt on-brand language by suggesting preferred alternatives to discouraged words or phrases. - Content Central: Allows marketing teams to set up promotions and link them to specific templates, ensuring consistent messaging across all materials. - Design Assistant: Notifies users when designs deviate from brand guidelines and provides corrective suggestions, enhancing brand knowledge and adherence. - Social Media Sharing: Enables the creation of on-brand social media graphics with direct posting capabilities to various platforms. - Image Library: Hosts pre-approved images aligned with brand standards, with integration options for digital asset management tools. - Campaign Kits: Facilitates the creation of consistent, professional campaign assets by editing a single design, which is then automatically adapted into various formats. Primary Value and User Solutions: RightMarket addresses the challenge of maintaining brand integrity across decentralized teams and diverse user groups. By providing tools that enforce brand guidelines, automate compliance checks, and streamline content creation, the platform ensures that all communications are consistent, compliant, and on-brand. This not only safeguards the organization's reputation but also enhances efficiency by reducing the need for internal approvals and rework. Ultimately, RightMarket empowers organizations to communicate their mission effectively while maintaining trust and credibility with their audience.