There is a resource section where you can read about the areas where you can leverage retarget links, apart from this there is not much material to get started. It takes a while before you get a hang of the platform. Once you have the basic settings in place and have the pixels placed on all the pages of your website, you can easily track people that land on your page after seeing ads or people that convert after seeing your ads. The best part is drag and drop feature for creative upload.

We used this for our client based out of the USA. It helped in increasing brand's share of voice and relevancy. Apart from URL shortening and Analytics, it also creates a remarketing list and provides an option to retarget these users who have interacted with our ads in the past; this option is not provided by other competitors.

Once everything is set up, it is easy to measure results and see the progress