The RetailSonar platform helps retailers and CPOs make smarter location decisions. It combines market data, internal sales data, and predictive models to answer three key questions:
1. Where should I improve my existing network?
2. Where should I close stores—and how can I do it without losing customers?
3. Where should I open new stores to get the best ROI?
It predicts future sales potential for any location using data-driven simulations. You can compare multiple sites based on market potential, competition, internal cannibalization, and omnichannel impact.
The platform is structured around three steps:
-Explore: Integrates your internal data with smart market data (mobility, demographics, competition, etc.)
-Predict: Uses accurate predictive models to estimate customer behavior and sales potential per location.
-Optimize: Tests different what-if scenarios to guide actions like openings, closings, marketing, and investment decisions.