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ProductPlan

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4.3 out of 5 stars
225 reviews
  • 2 profiles
  • 3 categories
Average star rating
4.3
Serving customers since
2013

Profile Name

Star Rating

145
61
16
1
2

ProductPlan Reviews

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Profile Name
Star Rating
145
61
16
1
2
Enrique C.
EC
Enrique C.
Global Digital Business Executive | VP Portfolio Manager | Insurtech & Embedded Finance Strategist
12/04/2025
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Transforms Strategic Planning with Clear, Visual Roadmapping

|ProductPlan
I really like how ProductPlan gives us a clear, visual way to organize our initiatives. It helps me connect strategy, timelines, and ownership in one place, making it easier to align teams and keep everyone focused on the same goals.
Carolina C.
CC
Carolina C.
12/04/2025
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Streamlined Roadmap Creation and Communication

|ProductPlan
I love how ProductPlan enables me to build and communicate roadmaps clearly and visually, turning strategy into an easy-to-understand plan that aligns product, engineering, and leadership teams. It effectively solves the problem of misalignment and lack of visibility around product priorities. I appreciate how the visual roadmap format facilitates clear, quick understanding of priorities, timelines, and direction without the need for lengthy explanations. This makes alignment and decision-making much faster across teams and stakeholders. I particularly value the drag and drop roadmap builder and the ability to create multiple roadmap views for different audiences, which simplifies communication and caters to the diverse needs of stakeholders. Easy sharing features further enhance collaboration and ensure everyone is on the same page. Overall, I find the tool instrumental in providing clarity, organization, and efficiency in managing projects.
Bastian G.
BG
Bastian G.
12/04/2025
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Visual Power for Roadmaps, Room for Integration Improvement

|ProductPlan
I find the visualization features of ProductPlan incredibly valuable as they allow me to create a live updated view with different portfolio views, eliminating the need for multiple copies of roadmaps and ongoing manual updates, which saves me significant time and effort. The capability to provide visibility to external stakeholders with a single source of truth from JIRA, while maintaining the flexibility to filter, add more information, and tailor live roadmaps for different stakeholders, is immensely beneficial. The unlimited viewers feature is another aspect I particularly like, as it enables seamless sharing without logistical constraints. Additionally, the overall setup and onboarding process were easy, and despite some challenges with JIRA integration, the transition from using PowerPoint slides was notably smoother, further enhancing my team's efficiency.

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HQ Location:
Denver, CO

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What is ProductPlan?

ProductPlan is the Product Intelligence Platform that connects customer and market intelligence to the product roadmap, so every priority is grounded in evidence and every launch moves the business forward. It combines strategic roadmapping with AI-powered customer research, giving product teams one connected place to capture insights, prioritize what to build, communicate the plan to every stakeholder, and manage portfolios from discovery through launch. 120,000+ product managers worldwide trust ProductPlan to plan, prioritize, communicate and measure the impact of their delivery across 23 million initiatives and 860,000 roadmaps across Finance, Banking, Manufacturing, Retail, SaaS, Healthcare, Professional Serviecs, and Nonprofit. In January 2026, ProductPlan acquired Winware.ai, an AI-native customer and market research platform, to add an intelligence layer upstream of the roadmap where the most critical product decisions are made. Steven Cohn, founder of Winware.ai, is CEO of the combined company. To learn more, book a demo: https://www.productplan.com/book-a-demo

Details

Year Founded
2013
Ownership
Bow River Capital