Prodlytic is a comprehensive web analytics platform designed to automatically monitor and record all user interactions on your website upon the addition of a single tracking code. This eliminates the need to pre-select specific metrics, allowing for retrospective analysis of various data points, even if they weren't initially chosen for monitoring. For instance, if you decide to assess conversion rates months after implementation, Prodlytic provides access to that historical data. The platform supports data exports to Amazon S3, Google BigQuery, and Amazon RedShift, and offers updates and reports via email and Slack.
Key Features and Functionality:
- Automatic Data Capture: Seamlessly records all user interactions without additional coding, ensuring comprehensive data collection.
- Retrospective Analysis: Enables analysis of past metrics, even if they weren't initially selected for tracking.
- Data Export Capabilities: Facilitates exporting data to platforms like Amazon S3, Google BigQuery, and Amazon RedShift for further analysis.
- Real-Time Analytics: Provides immediate insights into user behavior and website performance.
- Event Tracking: Monitors custom events to gain deeper understanding of user interactions.
- Conversion Tracking: Assesses the effectiveness of marketing campaigns and user engagement strategies.
- Customizable Dashboards: Offers tailored dashboards to visualize and monitor key performance indicators.
- Integration with Communication Tools: Delivers updates and reports via email and Slack, keeping teams informed.
Primary Value and User Solutions:
Prodlytic addresses the challenge of comprehensive and effortless web analytics by automating the tracking of all user interactions without the need for manual metric selection or additional coding. This ensures that businesses have access to a complete dataset, allowing for informed decision-making and optimization of user experiences. The ability to perform retrospective analyses means that companies can adapt their strategies based on historical data, even if certain metrics were not initially considered. By integrating with major data storage and analysis platforms, Prodlytic ensures that organizations can manage and analyze their data within their existing infrastructure, enhancing efficiency and insight generation.
