Poq is a Software-as-a-Service platform that empowers retailers and direct-to-consumer brands to create highly effective and fully customized native mobile apps. These apps provide a superior shopping and engagement experience, enabling businesses to build stronger brands, sell more products, deepen customer loyalty, and deliver highly relevant content, communications, and rewards. Poq's cloud-based platform facilitates rapid rollout, development, and differentiation of iOS and Android native mobile apps, utilizing MACH-certified integration capabilities to harness powerful sales and engagement features.
Key Features and Functionality:
- Fast Time to Value: Sophisticated engagement features and integration capabilities enable rapid app rollout or replatforming, while regular releases support continuous innovation.
- App Marketing: Leverage powerful integration capabilities to unlock the value of existing digital investments, optimizing acquisition, conversion, and retention with advanced campaign tools and partnerships for gaming, deep linking, and reporting.
- Developer Tools: A cloud-native development framework allows retailers and brands to innovate on a robust MACH-certified, composable commerce infrastructure, enabling differentiated app development in-house or in partnership with systems integrators.
- Flexible Packages: Poq offers packages tailored to various e-commerce platforms, including Salesforce and Shopify, providing pre-integrated solutions with app-specific features like wishlists, Stories, and Swipe To Like, along with flexible CMS options and no-code app configuration tools.
Primary Value and Solutions Provided:
Poq addresses the growing need for retailers and brands to establish a strong mobile presence by offering a platform that simplifies the creation and management of native mobile apps. By utilizing Poq's platform, businesses can:
- Enhance Customer Engagement: Deliver immersive and personalized shopping experiences that increase customer interaction and satisfaction.
- Boost Sales and Conversion Rates: Implement advanced shopping functionalities and seamless omnichannel capabilities to drive both online and in-store sales.
- Strengthen Brand Loyalty: Provide relevant content, communications, and rewards that foster deeper connections with customers, leading to increased lifetime value.
- Accelerate Digital Transformation: Leverage a cloud-based, composable commerce framework that combines speed with flexibility, enabling rapid innovation and adaptation to market changes.
By offering a comprehensive solution for developing and managing native mobile apps, Poq empowers retailers and brands to meet the evolving demands of the digital commerce landscape and deliver outstanding shopping experiences to their customers.