Founded in 2016 in Bordeaux, Poool is The Membership and Subscription Suite
to provide digital content creators with the tools needed to convert,
manage and retain their registered members and subscribers.
With over 150 clients in 10 countries around the world, Poool’s proudly
providing this technology to:
- *Pure-player medias*: Future, Gamekult, Le Petit Journal, Planet,
CultureBiz, Les Numériques…
- *Brands*: Boursorama, My French Startup, Gerbeaud…
- *Broadcasters*: Euronews, RTL Belgium
- *Digital publishers*: ELLE Magazine France, Le Point, Jeune Afrique
(including The Africa Report), Nice Matin, Challenges, Lagardère News,
Centre France, Prisma Media (including Harvard Business Review)...
- *Medias around the world*: What Doctors Don’t Tell You (U.K.), Neos
Kosmos (Australia), Sinar Harian (Malasia), Diari Ara (Uraguay), Tageblatt
(Luxembourg), Takurcitee (Slovakia)...
Poool’s technical vision is all about:
- Flexibility, to adapt to our client’s strategy
- Open to your ecosystem of tools
- Simple to use, for marketing autonomy from tech
Our team is currently made up of 40 employees, split between our offices in
Bordeaux and Paris.
We have 2 live products today :
- *Access*:
Poool Access is the Audience Conversion Platform for Content creators to
convert anonymous users into leads, members and subscribers — using
Paywalls, Registration Walls and Cookie Walls.
Poool's impact on our client’s bottom line is high, fast and continuous:
- x2 logged-in traffic in 5 months
- 200% increase conversion rate and
- +9 pts cookie-consent rate won back in 5 weeks.
Industry leaders trust Poool: over 150 clients in 10 countries. 550 million
pages served each month. +36 billion requests per year. 5 142 675 users
converted... and counting.
Poool’s technical vision is all about:
- Flexibility, to adapt to our client’s strategy
- Open to your ecosystem of tools
- Simple to use, for marketing autonomy from tech
- *Subscribe*:
The Subscription Management Platform for content creators.
Launch your subscription strategy in a few clicks thanks to Poool
Subscribe. Poool’s Subscription Management Platform allows you to build,
launch and manage the entire conversion funnel, from the paywall to
payment, in complete simplicity and autonomy from tech.
- Create your subscription offers, configuring the price and key
benefits in minutes
- Build bespoke landing pages from our library of templates or starting
from 0
- Just a few clicks to configure every aspect of account creation, forms
and payment
- Change copy, colors and design autonomously thanks to our no-code
design builder
- Manage your growing subscriber base directly from the Dashboard, with
access to a subscriber’s status, their chosen offer and account management
emails
*How do people use our product?*
- Optimize your conversion strategy:
1. Optimize premium offer visibility
2. Test out the wall placement
3. Optimize paywall messaging
4. Update your wall design
5. Increase conversion rates
6. Increase your subscription volume
7. Personalize your strategy based on source of traffic
8. Personalize your strategy based on location
9. Personalize your strategy based on device-type
- Registration:
1. Account creation: risk-free launch
2. Optimize your wall visibility rate
- Cookie consent:
1. Increase consent rates
2. Require users to choose
- Generate leads:
1. Hybrid newsletter/paywall
2. Newsletter sign up
3. B2B lead generation
4. B2C lead generation
5. Increase the value of your print edition
- Donations:
1. Launch a donation strategy
2. Donate directly in the paywall
- Monetization:
1. Watch an ad or subscribe
2. Increase ARPU
3. Increase subscribers loyalty
- Subscription:
1. Manage your subscription base
2. Create your offers
3. Create your landing pages
*Pricing*
Access is available starting from 1000€ per month
Subscribe is available starting from 500€ per month
We offer expertise & consultancy for clients that have a monthly 2500€
invoice
