Poignand Consulting is a strategic marketing and sales enablement consultancy dedicated to unlocking customer value for businesses. By enriching the customer experience at every touchpoint—from initial awareness to post-sale relationships—Poignand Consulting helps clients attract, engage, nurture, and convert leads, ultimately enhancing customer lifetime value. Their services are tailored to fit each client's objectives, budget, and operational capabilities, ensuring practical and implementable strategies.
Key Features and Functionality:
- Inbound Marketing and Sales: Focuses on attracting and engaging potential customers through valuable content and personalized experiences, aligning sales approaches seamlessly with the customer's buying journey.
- Strategy and Planning: Collaborates with clients to develop strategic plans that match high-value customer insights with the business's core competencies, creating competitive advantages.
- Brand Strategy: Defines the brand's purpose and value addition, forming the basis for powerful brand content that resonates with target audiences.
- Marketing Planning: Details who does what, when, and allocates budgets to each element of execution, ensuring organized and efficient marketing efforts.
- Project Execution: Provides disciplined project management to ensure high-quality execution that reliably occurs on time and within budget.
- Lead Generation and Nurturing: Develops and implements customer-centric inbound marketing programs to attract leads and uses automation to nurture them, building engagement and trust.
- Sales Enablement: Integrates processes, systems, and automation to improve customer experiences and increase sales team efficiency and effectiveness.
- SEO and Social Media Marketing: Employs strategic SEO practices and manages social media to amplify brand content and engage with audiences effectively.
- Paid Search and Social Media Advertising: Builds campaigns on platforms like Google, Facebook, Instagram, and LinkedIn, with every activity reported for its contribution to marketing ROI.
- Content Creation and Design: Produces well-designed content, including copywriting, imagery, video, and design, to fuel effective marketing across all stages of the customer journey.
- Website Design: Offers end-to-end website services, including design, build, content, maintenance, and optimization, all strategically geared for business growth.
- Research and Insights: Conducts original research and maps the customer experience to ensure strategies and programs are supported by high-quality, actionable insights.
Primary Value and Solutions:
Poignand Consulting addresses the challenge of effectively connecting with today's empowered buyers who seek solutions and prefer brands that provide valuable information aligned with their buying journey. By offering a comprehensive suite of services—from strategic planning to execution—Poignand Consulting enables businesses to create seamless customer experiences, improve lead generation and nurturing, and enhance sales effectiveness. This holistic approach ensures that clients can attract the right customers at the right time with relevant messages, ultimately driving business growth and customer loyalty.
