Objectionly is an AI revenue intelligence and sales coaching platform built for SMB to mid market sales teams.
As sales headcount gets larger, it becomes harder to keep up with call review and quality control of the sales team for sales leaders, so Objectionly automates this.
It connects to your existing call recording stack and analyzes your sales calls to give managers visibility into why deals are won or lost — without requiring them to manually review recordings.
While tools like Gong exist that are similar to us, we aim to be affordable, easy to use, fast to set up, and designed for short sales cycles.
The Problem It Solves
Most sales managers have no real visibility into what's happening on their team's calls. They rely on rep self reporting, gut feel, or occasional call shadowing to identify coaching opportunities. Objectionly automates that process by surfacing objection patterns, rep performance gaps, and deal outcomes directly from your existing call data.
What Makes It Different
Objectionly is purpose built for high call volume, short sales cycle sales teams in mortgage, lending, insurance, & professional services — verticals where call quality directly drives revenue.
Unlike general purpose conversation intelligence tools, Objectionly layers analytics and coaching intelligence on top of your existing recording setup, so there's no ripping and replacing your current stack.
Key Features
Sales call review takes forever, but what makes it so time consuming is finding the moments that matter. Objectionly surfaces these key moments that block deals from closing & dials from becoming set appointments, and allows you to click into them to immediately watch how reps are handling this. Even without watching, you can see what went wrong, and see the coaching feedback they need to implement to improve.
Our other core feature is call scoring by using your exact sales scripts and playbooks. While we have call scoring using Sandler, BANT, SPIN selling, and MEDDPICC, most of our users love customizing their Objectionly account to their exact sales process. This allows you to see what aspect of the sales process each rep is struggling with, and how that actually affects set rates + close rates. Whether it's uncovering pain, handing objections, or the actual pitch, it'll show what reps do well at or struggle with most.
