Numberly is a marketing technology company dedicated to helping advertisers build enduring relationships with their clients through data-driven strategies. By integrating advanced data processing, analytics, and activation technologies, Numberly enables businesses to transform marketing expenditures into long-term investments that enhance performance. With a global presence spanning over 50 countries and offices in major cities like Paris, London, and New York, Numberly serves a diverse clientele, including top-tier companies such as L'Oréal, Sanofi, and HSBC.
Key Features and Functionality:
- Customer Data Platform : Numberly's CDP, Datalively, allows for the collection and unification of first-party data from various sources, including websites, mobile applications, and marketing campaigns. This centralized data management facilitates precise audience segmentation and personalized marketing actions across multiple channels.
- MarTech Platform: The Numberly MarTech Platform offers an intuitive interface for creating, managing, and analyzing omnichannel campaigns. It supports various relational channels such as email, SMS, push notifications, programmatic display, and social media, enabling businesses to deliver targeted and personalized messages effectively.
- Data Science and Analytics: Leveraging in-house algorithms and scoring tools, Numberly provides deep insights into customer behaviors and preferences. This data-driven approach enhances customer knowledge, optimizes media investments, and boosts the impact of CRM actions.
Primary Value and Solutions:
Numberly addresses the challenge of fragmented and inefficient marketing efforts by offering integrated solutions that unify data, personalize customer interactions, and measure campaign effectiveness. By adopting a people-based vision, businesses can implement omnichannel strategies that resonate with their audience, leading to improved customer engagement and increased return on investment. Numberly's expertise in data marketing and technology empowers companies to navigate the complexities of modern marketing landscapes, ensuring that their campaigns are both relevant and measurable.
