novi

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Novi is a data-driven platform designed to help consumer packaged goods brands and retailers meet the growing demand for transparent and sustainable products. By streamlining the verification of product claims and certifications, Novi enables businesses to attract values-based shoppers, enhance product discoverability, and build customer trust and loyalty. Key Features and Functionality: - Automated Claim Verification: Novi's platform automates the vetting process at the product, ingredient, and packaging levels, ensuring accuracy and reducing the risk of greenwashing. - Retailer Program Integration: Brands can seamlessly integrate with top retailer programs such as Ulta Conscious Beauty, Sephora Clean, and Target Zero, unlocking merchandising and marketing opportunities. - Centralized Data Management: The platform allows for the centralization and management of ingredient, packaging, product, and business practices data in one enterprise-grade system. - API Integrations: Novi facilitates the activation of verified badges on retailer eCommerce pages through API integrations, enhancing product visibility and consumer trust. Primary Value and Solutions: Novi addresses the challenge of meeting consumer demand for sustainable and transparent products by providing a comprehensive solution for verifying product claims and certifications. This not only helps brands and retailers build trust and loyalty among values-based shoppers but also streamlines operations, reduces the risk of misleading claims, and enhances product discoverability and sales.