Neighbourlytics

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Neighbourlytics is an innovative social analytics platform that provides real-time insights into the lifestyle and social dynamics of neighborhoods. By analyzing diverse digital data sources, including social media activity, mobile phone location data, and crowd-sourced mapping information, Neighbourlytics offers a comprehensive understanding of how communities interact with their environments. This empowers property developers, asset managers, consultancies, and governments to make informed, community-centric decisions that enhance the livability and appeal of urban spaces. Key Features and Functionality: - Amenities and Stakeholder Mapping: Identifies the mix of local amenities and key community stakeholders, highlighting strengths and areas for improvement. - Activity Hotspots: Utilizes mobile phone movement data to pinpoint areas with high foot traffic, providing insights into daily and weekly activity patterns. - Visitation Mapping: Analyzes where visitors originate and where residents travel, offering a clear picture of movement patterns within and around the neighborhood. - Accessibility Analysis: Assesses the demographic profile of individuals who can access a location within a short walk or drive, aiding in targeted marketing and service provision. - Lifestyle Values Assessment: Examines local social media chatter to uncover residents' favorite activities and places, revealing the unique lifestyle values of the community. Primary Value and Problem Solved: Neighbourlytics addresses the critical need for real-time, actionable data on community behaviors and preferences, which traditional demographic data often fails to capture. By providing deep insights into how people interact with their neighborhoods, the platform enables stakeholders to design and manage spaces that truly resonate with the community's needs and desires. This leads to more vibrant, engaging, and successful urban developments that attract and retain visitors, customers, and tenants.