myGaru

2 reviews

myGaru is a privacy-centric platform that empowers individuals to regain control of their personal data while providing businesses with a GDPR-compliant first-party data environment. As a decentralized, end-to-end data infrastructure, myGaru executes cryptographical verification based on distributed consensus for all data&ad related actions. myGaru’s cross-domain technological stack includes a unique telco-based identification technology independent of third-party cookies and mobile OS limitations. myGaru covers an entire personal data lifecycle and provides trust to all participants. The platform is provided as Platform as a Service and can be easily deployed by any internet service provider. myGaru Platform includes: • Digital Identity (myGaru B2C app, web client, SDK for partners’ app) • Data Mart (Data Clean Room, Analysts Marketplace) • Ad Platform (DSP, SSP, Header-bidding, Ad stitching for CTV, in-app SDK) Subscribers of integrated with myGaru telecom operators get explicit control of their Digital Identity. myGaru executes privacy protection legal services to prevent unauthorised usage of personal data. Therefore, internet users receive both controversial demands - anonymisation online and a personalised internet experience. Data-generating businesses (e.g. retailers, publishers and telecoms) get access to a GDPR-compliant digital ads environment with supreme data interoperability. myGaru Segments is a ‘Data Clean Room’ solution connected to full-stack AdTech services and a unique cross-device ID. The myGaru platform also enables data analysts to create and market performance tools based on anonymised datasets. Publishers can create real-time audiences and monetise them through direct and programmatic sales. Using myGaru Segments, Publishers also can collaborate with advertisers to activate first-party data segments, growing extra revenue streams. myGaru connects Advertisers to hundreds of trusted publishers, applying a treasure of accurate data on undervalued ad inventory. By leveraging first-party data and deterministic all-terrain ID, myGaru enables brands to activate audiences at the moment that matter and to create an innovative brand experience. The end-to-end AdTech services laced with cryptographical verification exclude fraud by design and bring supreme brand safety. New Web where the data is directly sourced, non-PII, and consented to safeguard businesses against ongoing regulatory and significant-tech changes. myGaru’s cross-domain expertise is grounded on a collaboration of leading Ukrainian experts in AdTech, Big Data, cryptography, cybersecurity, CRM, and network engineering. Most of the myGaru platform products were launched in Ukraine in cooperation with local ISPs and Publishers.