That it helps me create deliverables to complete after the meetings

I like the idea of integrating all the apps and progarms we use to have a cohesive meeting.

My fav is the seamless, 2-way integration with GCal. Many other apps I've used often falter at some stage - such as reverse-integration, real time updating of the calendar or so on. Custom agenda templates help my team create checklists for our regular standups, retrospectives, PI planning meetings, ensuring nothing gets missed. Action items ensure that important items are prominent until they're checked off. Assets such as PPTs for meetings stay available and we don't have to search for them. Mindup has put in a lot of analysis into bringing a lot of the 'most relevant' features, rather than 'all' the features.