They've also incorporated AI summary features with some AI-based "smart" features that have enhanced usability and the user experience. Additional subscriptions are available to expand coverage to include podcasts and other channels.

What I appreciate most about Meltwater is that it brings media monitoring, social listening, and reporting together in a single platform instead of requiring multiple separate tools. We use it to monitor brand mentions, industry trends, and competitor activity across online news and social channels, and the real-time alerts help us react much faster when something important happens. The search functionality is flexible, allowing us to build detailed keyword queries that filter out irrelevant results. I also like the dashboards because they make it easy to share campaign performance and media coverage with stakeholders without spending hours preparing reports manually. The platform has become an important source of market intelligence rather than just a media monitoring tool.

The interface, it's easy to use and really helps me gaining valuable insights for my clients.