I like Meltwater's user experience and its very good UI, which makes it easier to navigate and interact with. I also appreciate its ability to get through pesky paywalls, making access to information hassle-free. Another thing I enjoy is the connection capability, allowing us to have multiple connections to Instagram and Facebook pages for our competitors and industry pages. This gives us a good idea of what our competitors are doing and insight into who is talking about us, even if they aren't tagging us correctly or at all. The explore feature is also useful, as it lets us set up searches for different keywords in different regions, providing valuable insights.

I really like the real time monitoring and media list building option.

Meltwater helps me gain valuable insights into audience conversations, market trends, consumer sentiment, and brand performance. These insights are incredibly useful in shaping my marketing strategies, planning promotional activities, identifying new opportunities, and making more informed decisions. It allows me to better understand what our audience is talking about, what matters to them, and how we can create more relevant and impactful campaigns. Overall, Meltwater has become an essential tool in my marketing toolkit. I’m genuinely happy to work with them and would highly recommend Meltwater to any marketing professional looking to strengthen their social listening capabilities, improve their marketing strategy, and make a greater impact with their campaigns!