I enjoyed how it was easy to track our performance.

I like how easy it is to start creating a report. It’s quick and flashy, and it doesn’t take much effort to render a report from start to finish. Of the social listening tools I’ve used, Meltwater is one of the fastest at creating and generating results. It has a better hold of media assets, and it works well for social listening on both social media and media. I can turn reports around quickly so clients can take action. Setup was quite easy, and I found it very intuitive to use.

What do you like best about Meltwater? "Meltwater's strongest asset is its real-time media intelligence and granular query flexibility. It allows our organization to monitor global news and social platforms simultaneously, filter noise effectively using Boolean logic, and automate exportable reports for management. The cross-channel coverage and API integration make it a core part of our daily monitoring strategy