The biggest surprise has been the tangible ROI. Within a few weeks, we started getting warm leads who mentioned finding us through AI tools like ChatGPT and Perplexity — not Google. Those leads converted at a much higher rate than our usual organic traffic. Lureon’s approach clearly goes beyond visibility; they know how to position brands where real purchase intent is happening in AI-driven searches.

The biggest thing is that the traffic actually converted. Within six weeks, our site visits were up about 58%, but more importantly, our demo conversion rate jumped from 1.8% to 3.9%. We also noticed 20+ mentions of our brand across ChatGPT and Perplexity, which helped bring in warmer leads than we usually get from Google. The team really gets how to make AI visibility translate into real results.

Honestly, there hasn’t yet been anything that we truly dislike. Everything has been hands-off for us and we just get results.