Lunar is a consulting firm specializing in optimizing sales and marketing ecosystems through technology integration. Established in 2017 and headquartered in Orlando, Florida, Lunar offers a combination of consulting services and SaaS products that seamlessly integrate with Salesforce. Their expertise spans across Sales Cloud, Service Cloud, Marketing Cloud, Pardot, and Community Cloud, catering to industries such as sports teams, entertainment venues, law firms, technology, construction, and non-profits.
Key Features and Functionality:
- Consulting Services: Lunar provides tailored consulting for Sales Cloud, Service Cloud, Pardot, Marketing Cloud, Community Cloud, and the Non-Profit Success Pack, ensuring clients maximize their Salesforce investments.
- Uplink: A communication tool that enables sales teams to engage customers directly via their phone's text messaging and call applications. Uplink automatically logs these interactions as activities on lead and contact records within Salesforce, offering a comprehensive view of client communications without the need for additional app downloads.
- TicketBeam: This product facilitates the integration of Archtics Ticketmaster data into Salesforce, allowing users to visualize and act on customer data within the Salesforce environment. It enhances marketing efforts by powering Marketing Cloud and Pardot journeys with Ticketmaster purchase history.
Primary Value and Solutions:
Lunar's primary value lies in its ability to automate and integrate technology to enhance existing sales and marketing operations. By offering specialized consulting services and innovative SaaS products like Uplink and TicketBeam, Lunar addresses critical challenges such as:
- Communication Visibility: Uplink eliminates the "black hole" in communication tracking by ensuring all mobile interactions are logged and accessible within Salesforce, providing transparency and accountability.
- Data Integration: TicketBeam bridges the gap between Ticketmaster's Archtics system and Salesforce, enabling users to leverage comprehensive customer data for targeted marketing and improved customer engagement.
Through these solutions, Lunar empowers organizations to streamline their processes, enhance customer relationships, and drive business growth.
