Lumi Consulting

0 reviews

Lumi Consulting is a Melbourne-based consultancy specializing in marketing, public relations, and event management for the video game industry. Founded in 2012 by Katie Gall and Lauren Clinnick, the firm collaborates with game developers, entertainment brands, and associated businesses to craft unique activation campaigns, comprehensive marketing strategies, and effective social media plans. By integrating bespoke in-person, digital, and traditional marketing practices, Lumi Consulting aims to enhance communication and awareness, providing clients with a competitive edge in the market. Key Features and Functionality: - Public Relations : Specialized services focusing on games industry publications and platform connections, including media outreach, press releases, media training, press kit creation, mock game reviews, and consumer show management. - Strategic Planning: Development of thoroughly researched marketing and social media plans, encompassing soft launch services, creative briefs, launch campaigns, promotions, playtesting, market research, and marketing workshops. - Event Management: Expertise in organizing events of various scales, such as press and media events, public launches, conferences, stakeholder liaison, sponsorship management, and experiential events. - Content Creation: Provision of content services by experienced professionals, including social media posts, copywriting for websites and blogs, trailer and asset feedback, content calendars, and outsourcing asset management. Primary Value and Solutions: Lumi Consulting's primary value lies in its ability to deliver tailored marketing and PR solutions that resonate with the unique needs of the video game industry. By offering a blend of creative strategies and practical execution, the firm addresses challenges such as brand visibility, audience engagement, and effective communication. Their comprehensive services empower clients to successfully launch products, manage events, and build strong relationships with media and consumers, ultimately driving growth and success in a competitive market.