Liminal - Martech & Business Experts
Liminal is a MarTech and business consultancy specializing in integrating strategy, technology, and marketing to drive business growth. By leveraging AI, CRM systems, automation, and business intelligence, Liminal assists companies in navigating the digital transformation of their marketing and sales processes. Their comprehensive approach ensures that marketing technologies are effectively implemented to enhance customer engagement and optimize sales performance.
Key Features and Functionality:
- Digital Transformation Programs: Integrated initiatives that combine technology, marketing, and strategy to modernize business operations.
- CRM and Automation Setup: Implementation and customization of CRM systems like HubSpot, Zoho, or Salesforce to accelerate business results.
- Marketing and Sales Solutions: Adaptation of marketing and sales actions to digital platforms using artificial intelligence.
- MarTech Strategy Development: Optimization of processes and strategies to ensure technologies support business growth.
Primary Value and Solutions Provided:
Liminal's primary value lies in its ability to reduce technological complexity and integrate traditional and digital marketing efforts, delivering superior customer experiences that boost business performance. By assessing a company's digital maturity and marketing and sales performance, Liminal designs transformation strategies that integrate people, processes, and technologies. Their services lead to increased sales, enhanced customer engagement, and improved operational efficiency, as evidenced by client successes such as a 22% increase in subscriptions for the Centro Cultural de Belém and a 20% sales increase for Moviter.