Kinesso

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KINESSO is a technology-driven performance marketing agency at the core of IPG Mediabrands, dedicated to transforming complex marketing data into actionable growth strategies. By integrating media, data, audience insights, analytics, and creative elements, KINESSO delivers comprehensive solutions that enhance marketing effectiveness. Key Features and Functionality: - Audience Development: Utilizes data-driven insights to identify and target high-value audiences, facilitating meaningful connections that drive customer engagement. - Digital Experience: Enhances on-site customer interactions through optimized user journeys and data-informed strategies, leading to increased engagement and revenue. - Search and Social Media Optimization: Improves online visibility and customer acquisition by refining both paid and organic search performance, as well as managing dynamic social media campaigns. - Programmatic Advertising: Employs automated media buying technologies to reach new customers effectively, maximizing engagement and revenue. - Commerce Solutions: Develops strategies to boost sales and customer loyalty across direct-to-consumer platforms, retail media, and third-party retailers. - Addressable Content: Delivers personalized messaging to high-value audiences at optimal times, enhancing marketing impact. - Curated Marketplaces: Provides access to premium environments tailored to specific brand needs, ensuring targeted audience reach. - Platforms & Intelligence: Sources and analyzes data to optimize business performance across key technology platforms. - AI Solutions: Integrates artificial intelligence to automate processes such as asset production and media planning, aligning with sustainable business goals. Primary Value and User Solutions: KINESSO addresses the challenges of an evolving media landscape by offering integrated, data-driven marketing solutions. By unifying various marketing components, KINESSO enables brands to navigate industry shifts, such as automation and AI-driven content, ensuring effective audience engagement and optimized campaign performance. This holistic approach empowers clients to achieve measurable outcomes and sustained growth in a dynamic digital environment.