One of the best things I like about this software or internet app are the clear visualisations that the software offers. One of the other main things I like about this software or internet app is the ease with which the analysis is carried out. Straightforward signing in and payment structure. The keyword suggestions are very informative and provide a really quick response in determining the numbers of searches carried out each month and the competition you will face with your chosen search engine optimisation keywords. I would like to see a few more options available in the future if this is at all possible, such as search engine optimisation general checking and a keyword page assessment of your site would be useful. I would also like to see the Keyword Eye tool expanding to provide other features in the future such as ranking checking. Other than these few points, the facilities offered by the software are great!